Most popular categories for online purchases in Indonesia 2023
Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
The variety of products that can be purchased online is continuously growing. Among Indonesian consumers the two most popular categories for online purchases are Clothing and Shoes. 68 percent and 51 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,050 respondents in Indonesia, in 2023.